By Charmaine Caparas
Social media now has tremendous influence over the way people around the world — of all ages — get and share information. In today’s interconnected world, everyone is looking for accountability and value for their money. With more than 1.11 billion Facebook users, 500 million Twitter users and 3 million bloggers, social media is not just as a means to broadcast institutional messages but a way to engage in a two-way conversation with stakeholders. It's the key to finding what people are really talking about and what their needs are.