How to Win a Brand Ambassador

By Annie Cosalan

It’s the time of year when glamour and glitz fill the air and celebrities step up in their sharpest, most fabulous outfits to be seen by over 40 million worldwide. Paparrazi are everywhere. Heads turn. It’s the Oscars! It’s a lot more than just finding out who gets to go home with the little gold statuette. As The Guardian put it: “Gone is the phalanx of publicists, the glazed interview demeanor, the self-protective instincts born of a thousand paparazzo intrusions; and in its place the quick stumble of inarticulacy, the pink flush of pure need, as the star gulps down all the love and
acceptance they stand revealed to have craved all along.”